Brand Concept of gxg jeans:
Taking fashion culture to empower young people as the starting point of the brand, we will find an outlet for the new generation to release their imagination and enthusiasm. And through the continuous innovation of its own products, it encourages and calls on all young people with unlimited potential to break through themselves according to the aesthetic attraction, reflecting the free and uninhibited wearing personality of the younger generation.
gxg jeans introduces women's clothing product line for the first time. The light and playful design shows the girl's energetic appearance, and the bold colors bring a fashionable and playful attitude to life.
The target consumers are young people between 18 and 28 who love fashion and have ideas. They have their own unique fashion taste, keep up with the trend and are good at shaping their own styles.
Gender-less series, Girl series